But the other day, I got a mailing from Senator Richard Lugar's re-election campaign. In the e-mail, David Willkie, the political director for the Friends of Dick Lugar, wrote very little and basically just copied and pasted several sentences from a recent puff piece that Indianapolis Star political columnist Matthew Tully wrote.
Reading that e-mail made me question what Mr. Willikie and Lugar know about the GOP primary voters, and most voters in Indiana outside of Indianapolis.
Yes, the Star is the most read paper in the state. But there is a perception that Tully is a liberal (I don't think he is, but that's the perception). And, outside of central Indiana, there is a distinct "anti-Indianapolis" attitude. Bragging about this pseudo-endorsement isn't going to help him win over GOP primary voters. In fact, it might hurt him.
What should he have done?
Run away from it. Not even mention it. Hold a campaign rally where he burns a copy of the Star and then bites a head off a bat!
Okay, that last one is a bit much. But you get my point.
Lugar needs to run right during this primary. That means his campaign should probably stop talking up endorsements from Star endorsements.